Seeing that iTunes’ days are numbered, I thought I’d re-share this post from a while back about iTunes being a really good social network.
Apple tried to turn iTunes into a social network, but they never realized that the social power of iTunes wasn’t in the “network,” per se, but rather in the media. It was a media platform with in-built sharing features. Passive connection, with communal feelings.
iTunes was for librarians while Spotify was for the hungry. An iTunes library took cultivation and care to maintain. Spotify just required an appetite.