In reply to: Meet Sweden's Chief Storyteller for Climate Change - CityLab
Just saying, ‘Everyone should stop driving and eat plants instead of beef’—that isn’t storytelling. That’s advertising, which doesn’t work any longer.
In reply to: Meet Sweden's Chief Storyteller for Climate Change - CityLab
Just saying, ‘Everyone should stop driving and eat plants instead of beef’—that isn’t storytelling. That’s advertising, which doesn’t work any longer.