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In reply to: Explaining 'Manual Keigo,' the Code of Japan's Clerks - CityLab

Within the framework of Japanese speech exists the somewhat controversial practice of employing formulaic honorific speech by those in the service industry. Manual keigo—so named for the training manuals of phrases that clerks and employees are expected to memorize and use in interactions with the public—creates artificial, repetitious, or otherwise grammatically questionable honorific expressions as companies strive to outdo themselves in terms of reverentially addressing their customers.

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